About
A capability statement is often one of the first impressions your business makes. But a strong capability statement is more than a list of services. It's a strategic tool that communicates who you are, the value you bring, and why buyers should choose your business. In this interactive Working Session, you'll move beyond simply filling in the sections of a capability statement and begin building one with purpose and intention. You'll learn the six essential components every capability statement should include while developing the two sections that often have the greatest impact: your Company Overview and Differentiators. Through practical exercises, real-world examples, and guided worksheets, you'll clarify your business purpose, identify your unique value proposition, and begin crafting messaging that resonates with corporate and government decision-makers. Whether you're creating your first capability statement or strengthening an existing one, this Working Session will help you communicate your business with greater confidence, clarity, and credibility. Learning Outcomes By the end of this Working Session, you will be able to: ✔ Explain the purpose of a capability statement and when it is used in corporate and government contracting. ✔ Identify the six essential components of an effective capability statement. ✔ Clarify their business purpose and unique value proposition to strengthen their messaging. ✔ Develop a first draft of their Company Overview and Differentiators. ✔ Leave with the framework and tools needed to complete a compelling capability statement. Duration Approximately 60 minutes Includes guided instruction, examples, and workbook exercises.
You can also join this program via the mobile app. Go to the app